Founder/Owner

 

My name is Eli Serrano. I’m a lifelong runner, lifter, endurance athlete, tactical athlete, and fitness enthusiast. Throughout my life, I’ve always made time to take care of myself—pushing my limits and investing in my physical, emotional, and spiritual well-being. This commitment has not only made me stronger but has shaped me into a better person all around.

 

I founded TWENTI4 to inspire and remind people that we only have one life and 24 hours each day to use. Each hour is an opportunity to get better, stronger, and healthier. Too often, I hear the excuse, “I don’t have enough time.” It’s easy to say, but it’s even easier to do nothing. TWENTI4 is for those who refuse to negotiate with themselves. When you wear TWENTI4 apparel, you’re declaring that you won’t be a statistic of excuses. You’re choosing to invest in your health—not just for yourself, but for your family, your children, and your spouse.

I want people to be greater (>) than their excuses. The best time to stop making excuses is now. This is TWENTI4.